Several urban, fire and sanitary restrictions influenced the location and configuration of the complex. The building has an “L” shape. The volume-planning solution has been determined by viewpoints from Novorizhskoye highway. A comfortable parking for 3 000 cars has been designed for visitors of the mall.
Architects put a lot of emphasis on conserving the greenery around the complex. A simple but well-thought elevation is effortless to the human eye and let visitors easily percept the volume of the building.
The usage of the dynamic light together with media-facades underling individual aspects and give a possibility to broadcast any kind of media data ( graphical, animation or video) at any time of the day.