The construction plot is situated in the Central administrative district of Moscow, on the crossing of Khodynskaya and Presnensky Val Streets.
The main building of the bread factory, cylindrical in shape, should be classified as a historical and cultural heritage and restored. This main historical edifice freed of later annexed outbuildings is thought to become the center of the composition not only of the new complex but also of the whole surrounding territory. Inside the plot behind the reconstructed building of the factory, architects propose building two 38-storey office towers.